There are a lot of different things you can do, things you can do faster, rather than building stuff in native code," Nielsen told Engadget. "Battlelog is powered by the web, and that has a lot of implications. That's due primarily to Battlelog's new platform base on next-gen and PC: the web. Sadly, the feature won't make it to PlayStation 3 and Xbox 360, just next-gen consoles and PC. That includes Battlescreen - the tablet / web interactive minimap touted in EA's marketing.
Though Battlefield 4 doesn't launch from a Battlelog portal on the Xbox One or PlayStation 4, it does have feature parity with its PC squadmate. It didn't feature the server browser functionality that the PC version did, nor was it even functional for the first few weeks of the game's life post-launch. Battlelog's Xbox 360 and PlayStation 3 experience was.lacking. In Battlefield 3, PC players launched the game from a Battlelog portal on the web that led to much higher engagement numbers on PC (despite initial resent from longtime PC loyalists). "When we set out to build this, our biggest goal from the start was really to bring a better Battlelog to the console players," Nielsen said. We spoke with Battlelog assistant producer (and one of the guys in the video) Jesper Nielsen, an affable gentleman who openly discussed Battlelog's trajectory since launch in late 2011. But we wanted more details about what the first next-gen version of Battlelog will look like, and what EA's DICE studio has been able to accomplish with new hardware. Since E3, where some new Battlelog features were shown for the first time during EA's presser, the company's released its first big Battlelog marketing video (seen below). The first-person-shooter social network war continues to this day (in silence, of course), with EA recently stepping up its rhetoric surrounding this October's entry, Battlefield 4. It's a pretty boring war, but its armaments are the games many of us know and love.
And thus began a parallel virtual war for fans' loyalty, battled via user numbers and engagement metrics. Just prior, alongside the launch of competing title Battlefield 3, EA introduced its "Battlelog" system. With the launch of Call of Duty: Modern Warfare 3, Activision's in-game social network - dubbed "Call of Duty Elite" - went live. In holiday 2011, while fans of both the Call of Duty and Battlefield series were gearing up for virtual war, the publishers behind each megafranchise were gearing up for a different type of virtual war.
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